Over the years, I have had customers that feel strongly that “Test Shipments” are a good way to test whether a package is robust or not. Test shipments are often viewed as a convenient, inexpensive way of determining the viability of a new packaging design. Usually the shipment is sent to a site quite far away and attempts to be representative of a “normal” shipment. Often the test shipment is sent back immediately and examined for damage. If the test succeeds there is still ambivalence because only a limited amount of critical evaluation actually occured – even if several packs were tested. So there is a certain level of doubt about future shipments. When these shipments fail the reaction is predictable; the solution is not clear because no one has an ...